Change of Focus

I have changed the name of the blog, to reflect the focus on the thinking behind the marketing activity at The Document Foundation. I would like to make it clear that this is a personal blog, where I will express my personal opinions. Sometimes, these opinions are shared by the other members, but quite often they are not shared and start a positive discussion.

The opinions expressed here cannot be attributed to The Document Foundation, even if I am one of the official spokespersons of the project. I am a volunteer without any corporate affiliation (I am a senior partner in a small Italian PR agency, focusing on high technology), and therefore I am speaking as an independent individual.

For the sake of transparency, in the past – over ten years ago – I have been a marketing consultant for Novell, IBM and SunSoft (when Sun decided to spin off the software branch under a different brand, but this was long before OpenOffice). A long time ago, in the early eighties, I have been a senior executive at Honeywell Information Systems, and a fierce competitor of IBM.

I have been involved in the high technology market since 1981, just a few weeks after the IBM PC announcement, which happened on my 27th birthday on August 12, 1981.